Lets talk about this.

First: I totally dig this commercial – in fact, I think that it is so true to what the car is, I would consider it perfect. Wouldn’t change a thing. The Abarth is a sweet little thing on the inside that looks like it wants to eat you alive. It might only be able to give you a little slap with that baby little engine, but that’s its charm, right?

Second: This concept needs to be taken to the right manufacturer. I suggest the Alfa Romeo Competizione 8C, of course you could go with a Ferrari or Lamborghini, but they just aren’t as pretty to me. The ad needs a few changes though…

Man walks up to street corner parking space, begins eyeing the girl.

Girl delicately approaches the man. (Think “Oh, I am so flattered I saw you enjoying my perfect figure…”)

Girl: “Blabber blabber blabber on with sexy Italian words”

Just as guy begins to approach the girl..

CRACK!

She shoves him straight in the chest so hard he soars back into the wall. The second his head hits the bricks, there is an instant transition to his head being thrown back in the seat with the explosive force generated by the Alfa Romeo. Of course, she is sitting in the passenger seat as they tear through the city.

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